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Wisconsin Health Literacy Director

Job Description:
Full time (40 hours/week) position located at our Wisconsin Literacy, Inc. statewide office in Madison, WI.

Position Summary:

Wisconsin Literacy, Inc. seeks a full time Health Literacy Director for its nationally-recognized division, Wisconsin Health Literacy.  The division promotes clear communication between people that give and receive healthcare to improve health understanding, access, costs and ultimately, health outcomes.

The Health Literacy Director serves as the primary health communication and health literacy resource for Wisconsin Health Literacy. The Director provides advice, technical assistance and leadership in planning, developing and evaluating statewide health literacy strategies and interventions directed toward a broad audience including health and social service professionals, literacy professionals and healthcare consumers. The Director also manages the division’s fee for service programs. Every other year, the Health Literacy Director serves as the primary event planner for the Wisconsin Health Literacy Summit, a significant national event in the field of health literacy. The Director supervises additional staff as determined necessary.

Under the general direction of the Wisconsin Literacy Executive Director, the Director will contribute to the development of content and strategy to drive community engagement and support population health behavior change. The Director will play an instrumental role in planning, writing, testing and implementing health literacy interventions for various vulnerable populations in Wisconsin, especially those served by Wisconsin Literacy member agencies. 


Specific responsibilities of the Health Literacy Director include:

  • Provide fee-based consultation and lead strategy development for healthcare organizations starting or advancing health literacy programming
  • Plan and deliver high quality, customized health literacy training for professionals in health care, health insurance and social service organizations
  • Identify opportunities for, and manage, other fee-for-service activities including plain language document review, and user-testing of printed materials, websites and mobile apps
  • Lead planning and provide coordination for biennial Wisconsin Health Literacy Summit, including budgeting, venue contracting, speaker selection, marketing and evaluation
  • Increase awareness among professionals and the public on health literacy through the preparation and delivery of presentations to groups and conferences
  • Work directly with clients to identify needs, develop proposals, administer and market fee-for-service activities
  • Assist Fund Development Manager in identifying grant opportunities and summit sponsorships and provide input on grant activities and application development
  • Provide oversight for the development of community health education programs and materials to meet goals as outlined in grant applications
  • Ensure and provide oversight for evaluation of division fee-for-service and grant-based activities
  • Provide health literacy information and support for Wisconsin Literacy member agencies
  • Provide oversight for the Wisconsin Health Literacy website, including timely updating, identification of new resources, and evaluation of use
  • Manage Wisconsin Health Literacy Facebook page and other social media
  • Provide input on content and oversight of quarterly Health Literacy Digest e-newsletter
  • Assist Wisconsin Literacy, Inc. in maintaining a high profile nationally for its health literacy work
  • Manage the brand of Wisconsin Health Literacy including consistency and its link to parent organization Wisconsin Literacy, Inc.
  • Identify and maintain relationships with outside organizations and individuals with the potential to impact Wisconsin Health Literacy’s success
  • Supervise health literacy professional staff and interns

Our Vision:
People understand health information and services.

Our Mission:
To promote clear communication between those who give and those who receive health care services.

Job-Specific Qualifications:

  1. A master’s degree from an accredited college or university (preferred). Major course work in health communications, health literacy, public health or a related field.
  2. A minimum of five years of communications-based experience that includes the composition of newsletters, publications and Web-based media. 
  3. Experience in a health care environment and knowledge of Wisconsin’s health care organizations is strongly preferred.
  4. Proven success in public speaking and understanding of adult education principles and techniques
  5. Strong writing, research, and leadership skills.
  6. Project management and event planning experience, including strong organizational skills, attention to detail and problem-solving abilities.

Essential Duties and Responsibilities (General)

  1. Planning, developing, implementing, and evaluating statewide health literacy interventions and strategies, including developing, directing and marketing health literacy services and products (60%)
  2. Communications, public relations and awareness-building (20%)
  3. Grant management, evaluation and reporting (20%)

Send resume and cover letter by October 10th to:
or mail to:
Executive Director
Wisconsin Literacy, Inc.
211 S. Paterson St., Suite 260
Madison, WI  53703