A well-planned, full-color brochure is a great way to introduce your agency to the public.

If your budget is tight:

• add 1 accent color (from your logo) to a black and white brochure
• design your own brochure with Publisher 
• ask a local printer to make an in-kind donation for the printing cost

*Even with a tight budget, never compromise the quality of your printed logo.

Tips from a graphic designer:

Hook readers with the cover. 

• Readers take 3-5 seconds to decide if they will continue reading.  
• Have a simple title and a large, engaging image.
• Don't sell or educate right away. 

Be clear and concise.

• Keep text short and to the point
• Use bullet points, not blocks of text
• Present small chunks of information with meaningful headings 
• Use 12-point font 
• Have a simple layout (avoid clutter)
• Leave lots of white space 
• Include quality images

Be direct.

• Have a clear call to action (call for help, donate, volunteer, etc.)
• Make sure contact information is visible 
  
  “Become a volunteer today! Call xxx-xxx-xxxx.”