A well-planned, full-color brochure is a great way to introduce your agency to the public.
If your budget is tight:
- add 1 accent color (from your logo) to a black and white brochure
- design your own brochure with Publisher
- ask a local printer to make an in-kind donation for the printing cost
*Even with a tight budget, never compromise the quality of your printed logo.
Tips from a graphic designer:
Hook readers with the cover.
- Readers take 3-5 seconds to decide if they will continue reading.
- Have a simple title and a large, engaging image.
- Don't sell or educate right away.
Bear clear and concise.
- Keep text short and to the point
- Use bullet points, not blocks of text
- Present small chunks of information with meaningful headings
- Use 12-point font
- Have a simple layout (avoid clutter)
- Leave lots of white space
- Include quality images
- Have a clear call to action (call for help, donate, volunteer, etc.)
- Make sure contact information is visible
“Become a volunteer today! Call xxx-xxx-xxxx.”