Word-of-mouth is the most effective way to recruit learners. However, there are a lot of other strategies to get the word out:
Share your success. (Success breeds success.)
- Encourage your learners to tell others about your program.
- Ask learners, volunteers and supporters to follow you on social media.
- Share successes on social media, the radio and in the newspaper.
- Use your learners’ words to describe programs.
Build name recognition.
- Visit other community agencies and service providers to build referrals.
- Invite a program participant to come with you when you present.
- Attend local events, so community members learn about your agency.
- Ask partners to link to your website.
- Promise only what you can deliver.
Invite people to see your space.
- Invite community members to see your programs in action.
- Host an event (a book giveaway, health workshop, etc.).
Plan for ongoing recruitment.
- Distribute flyers throughout the community.
- Follow up with anyone who expresses an interest in the program.
- Assign a staff or volunteer to recruitment activities.
Evaluate your recruitment efforts.
- Ask learners how they learned about your agency; track their answers.
“Recruitment and Retention of Students for Literacy Programs” from the NCFL Comprehensive Recruitment and Retention Toolkit.